How to Make the Most Out of Your Business Headshot


Whether you’re a business owner or employee, your headshot is an essential part of your online presence—and it’s also one of the first things people will see when they visit your website or social media profile. The way you present yourself in this image can make all the difference in how people perceive and trust you. That’s why it’s important to take a few precautions before picking out a professional photographer and sitting down for your session:

Spend the money to work with a professional.

If you choose a photographer wisely, business headshots are an important marketing tool that can help set your company apart. But if you’re not careful in your choice of photographer, the expense could discourage other basic but essential promotional efforts.

To get the most out of your headshot, spend more than you think is necessary to hire a professional photographer. It’s tempting to go with the cheapest option or one who’s willing to offer a discount for taking on more clients (and thus putting in less effort). This could be great for some people—just make sure that this person will produce photos that reflect your brand and meet whatever needs you may have such as proving diversity or confidentiality if applicable. The problem with going with cheap services is that they are often not reliable because they don’t have enough experience working with others so they aren’t as flexible when it comes time to producing results

If possible try looking up photographers in other cities where there’s less competition between businesses; this means lower prices but don’t worry about quality since all photographers use high-end cameras today anyway!

Choose a photographer you feel comfortable with.

When choosing a photographer, make sure they are experienced in taking business headshots. A good way to check this is by looking at the website of their previous work and seeing if you see any that look similar to what you want. If so, ask them if they could take your picture that way too. You should also get referrals from other people who have had their photo taken by them before or find out if there are any photographers at local photography studios who specialize in business headshots.

Be sure your headshot matches the rest of your online presence.

Your headshot should be consistent with the rest of your online presence. For example, if you’re a consultant for small businesses looking to grow their online presence, your headshot should match that brand. If you do work in multiple industries and have multiple brands (like we do), make sure that each one is represented by a different photo and that those photos are used consistently across all platforms. As such, if we were working with a new client who was also an expert in social media marketing, it wouldn’t make sense to use the same photo for both profiles on Facebook or Twitter—people would be confused about which kind of consulting they were getting! A unique photo helps reinforce both identities as well as give people an idea of what kind of services they can expect from each account.

Think about who will be using the photograph, and make sure it is appropriate for them.

Think about who will be using the photograph, and make sure it is appropriate for them. If you are sending the business headshot to a potential employer or client, it should be professional. A good rule of thumb is that your headshot shouldn’t contain anything embarrassing or inappropriate (e.g., don’t wear a hat indoors). However, if you’re sending your headshot to friends or family members, you can use more casual attire such as a T-shirt and jeans.

You should be able to use the image for more than just headshots.

Most important, you should be able to use your headshot for more than just headshots. First, consider the purpose of your business headshot. Will it be used on your website and social media profiles? If so, make sure that they all look similar. Do you plan on sending out a lot of job applications? Make sure there is enough detail in the image that hiring managers can tell that you’re a serious candidate who knows what they’re doing.

If people are going to see your image as part of their daily routine, then make sure it’s something they’ll enjoy looking at!

Make sure your business headshot is from a professional photographer so you can use it in multiple places.

If you decide to hire a professional photographer, make sure they have experience with photographing people in their field. A hair and makeup artist might be able to take great photos of models, but if your business headshot is supposed to look like you’re running a software company, it’s probably better for you to go to someone who specializes in that.

It’s also important that your photographer has experience taking multiple shots from different angles so that they can choose the very best ones for your needs. And lastly, most photographers will use Photoshop or other editing tools on every photo they take before sending it over—so make sure they’re experienced enough with these tools so that any flaws or blemishes are removed prior to sending them over!


A business headshot is a great way to show off your personality and style, while also ensuring that people can recognize you when they see you. It’s also important to remember that these images should be used for more than just headshots! You can use them on social media and other websites as well, so choose wisely when picking out a photographer or studio. With the help of this guide, I hope you have found some useful tips on how best to get started with creating your own business headshot—so go ahead and get clicking!